|Posted by ErinKelly on December 15, 2014 at 3:20 PM||comments (0)|
It's amazing to me that it is already almost 2015. My freelance business is two years old, and I am more excited than ever to see what possibilities come in the next year. I've been remodeling the site, and am looking into providing some more book marketing services for my author friends such as website design, Amazon book promotion, and perhaps even a YouTube promotion strategy; I'm open to suggestions from anyone who is looking for a service that I haven't provided in the past.
For right now, I have implemented a new extended digital archiving option for your raw video files, so that when your free 3 months of digital storage has expired, you can secure easy and cheap revisions for another 12 months for a low price of $15. So very helpful to make those slight changes for new marketing campaigns, or for author award logos to be added into your trailer quickly and affordably!
I will continue to strive to make top notch video projects for all my clients, and I'm anticipating that the new year will bring me even more ways to connect, create, and help market your online videos!
All the best for a happy and productive 2015!!
|Posted by ErinKelly on January 28, 2014 at 11:40 AM||comments (0)|
|Posted by ErinKelly on November 5, 2013 at 2:10 PM||comments (1)|
I’m always taken aback by the wide variance of opinions regarding book trailers. By opinions, I mean people who take to the internet to vehemently tear book trailers down for merely existing, or sing the highest of praises in their honor. I’m sure the whole argument would still mystify me if I wasn’t a book trailer producer, but since I am… well, I promise you’ll get my honest opinion anyway.
The truth is that lots of book trailers suffer from bad production, and that’s unfortunate. The same can be said about any art form, though –so let’s put that aside for now. Let’s address the argument that people make about how ‘books are different from other visual medium in that they can’t just be looked at-they must be experienced’ and a video representation of them messes with that juju. I’ll agree there's no substitute for a book’s indulgence of the imagination, but this is not a perfect world in which people have endless riches to purchase and read every book available in their oodles and oodles of free time. To put it bluntly, there’s competition. If you’ve put blood, sweat and even tears (which are likely comprised of 23% fear and 77% caffeine) into a book, chances are you’re passionate about it. Passion has many side effects, but one of the better ones is that it’s infectious; when you’ve written a book you’re proud of, you want to inject it into the veins of any willing participant –and I think that’s awesome. That’s how it should be. Every effort should be put forth to set it apart.
The authors that contact me about making their book trailer are a lot of different things, but always excited. They’re excited to tell me about the book, excited for me to read it, and excited to see what I come up with for their promotional video. Once it’s in my proverbial ‘hands’ (Kindle) I’m excited to read it, and excited to put together a piece of video that will be of service to it. When I deliver it to their inbox- excitement! They are excited to receive it! They post it online, share it with people they know and say “Look! I am excited about this!” I do the same. It spreads.
From a marketing standpoint, there’s no going wrong with having a good trailer produced, as long as you do it within your budget. The potential readers you’ll reach will appreciate the passion that comes through it; a visual conduit for book itself, and the artistic feat that is writing a book. You’ll have a nice little video to plug into websites that have a place for it, and it will make you happy as all-get-out to watch it. Plus, the young people, the young people LOVE the videos, what, with their digital media and computers and iPods! It’ll go viral and make you a trillion dollars! (It won’t.) But it is easy to promote, and you don’t need to lease it, rent it, or subscribe to it. You pay once and it’s yours forever.
While we’re on the subject of paying, that old saying “You get what you pay for”? It’s not a joke designed to make you and your money part ways. If the process is passionate and true, it takes time. The professionals have put in their own blood, sweat and tears to earn that title, and they deserve it. Here's where bad production comes in- trailers that authors are proud to say they paid only $30 for are mostly terrible. I know because I’ve watched a lot of them. I watch them because I want to know how they are doing it so inexpensively! It’s usually apparent right away. These are the trailers that give all others a bad name. If you’re going to do it, wait until you can afford someone that can give you some creativity and some quality.
On the other end of the spectrum, video and audio editing are not magical powers bestowed upon only a select number of the universe’s children, who rightfully demand to have the equivalent of your monthly income in hand before even contemplating setting foot in their “studio” to make your “professional” video. You want someone creative and competent, who is passionate about their projects, and expects to be paid fairly for the time spent reading and working to give you a desired result. I wasn’t going to recommend me, but this is my blog after all, so yeah …me. I’m quality at a fair price, and my family needs to eat real food, lest they turn on the dog.
The moral of this story is that passion shines through. If your book is under 400 pages, I’ll actually read it before I attempt to put its heart and soul into a video. I was surprised to learn a lot of trailer producers don’t even read the book. How can you be passionate about a book you haven’t read? I think it makes all the difference as far as a quality trailer is concerned.
If you’re an author I’ll tell you that a book trailer is definitely a worthwhile venture. Find someone you're comfortable with who has experience and a good work ethic, and together you'll be able to create something you'll both be passionate about!
|Posted by ErinKelly on October 10, 2013 at 4:15 PM||comments (0)|
Amidst my book trailer videos, there stands "The Gray Ship". A fascinating tale of history and time travel. The author, Russ Moran, emailed me this afternoon to tell me the news that the novel has reached #1 on the Amazon>Science Fiction>Time Travel chart, and is #4 in Alternative history; just 3 spots behind Stephen King. It sold 1,100 copies in its first 6 weeks of release. It's such exciting news, that I wanted to share it with everyone. Russ did an excellent job with his novel; I loved reading it, and I'm proud to be the designer of his book cover, and the producer of his book trailer. WAY TO GO, RUSS! Let's sail this ship all the way home!
|Posted by ErinKelly on July 15, 2013 at 10:25 AM||comments (0)|
Word of mouth is doing me many favors as of late. Lots of requests for book videos, and I couldn't be happier about it! I've added a testimonial page to the site, after being given the idea from a client. Then he proceeded to give me a great start by providing a glowing testimonial for me to post there. Thanks, Russell!
|Posted by ErinKelly on February 5, 2013 at 2:25 PM||comments (0)|
Luckily it's been a pretty productive few weeks on the work front. I've gotten a website editing job and I've got a real-estate photography gig that's been paying some bills. I'm thankful for these, because it's allowing me to spend less time at the day job. Unfortunately though, the day job is getting CRAZY with Valentine's Day looming. Floral design is NOT the job to have at Valentine's day unless you own your own flower shop; all the stress and none of the financial rewards.
I'll be back to advertising this site and exploring other income avenues after this stressful time is complete. Hoping to maybe secure a few more editing jobs and anything else that comes my way!
|Posted by ErinKelly on January 4, 2013 at 12:00 AM||comments (0)|
I wrote this little guy because I am feeling the money pinch already in 2013. That's all I really have to say about that!
|Posted by ErinKelly on January 2, 2013 at 10:55 AM||comments (0)|
Here's an ink print I made a while ago. Just dug it out from an old portfolio and it struck me how much I liked it.